OOONA and PBT EU form technology partnership

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Media localization software providers join forces on complementary products

Tel Aviv, Israel, April 11th, 2022 – OOONA, a global provider of professional management and production tools for the media localization industry, announced today that they have formed a technology partnership with PBT EU. The latter specializes in the broadcast and media market with a host of hardware and software product solutions for broadcast playout and localization services.

The two companies acknowledge the complementary nature of their solutions for the media localization market and will now be offering some of each other’s products. OOONA’s suite of web-based Tools for subtitling and captioning will be integrated in PBT EU’s NEXT-TT management platform and SubtitleNEXT Live, a state-of-the-art desktop software for the creation and delivery of live subtitles and captions, will be made available to OOONA’s customers.

“We can achieve so much more when working together,” says Ivanka Vassileva, PBT EU CEO and Managing Partner. “OOONA have developed an impressive web-based toolkit that we will be integrating in our NEXT-TT platform, so we can offer secure web-based options to our customers for every media localization need they might have.”

“Our clients have been looking for ways to handle their live subtitling work and PBT EU have a great solution,” adds Wayne Garb, OOONA co-founder and CEO. “Rather than reinventing the wheel, it made more sense for us to collaborate.”

About PBT EU

PBT EU ( develops and provides performance-leading solutions and customizable engineering system integration to empower content providers, broadcast, production and post-production professionals to operate efficiently at the forefront of an ever-evolving digital environment. PBT EU’s primary focus is flexibility, futureproof customer-driven product innovation, fast deployment, teamwork, perseverance, openness, speed, high quality work, as well as dedicated support of its products, solutions and services, which include – PlayBox Technology Neo product suite, EXEcutor™ broadcast servers and software applications, advanced captioning and subtitling software platform SubtitleNEXT, as well as Profuz Digital’s powerful business process and information management system LAPIS designed to efficiently centralise processes and data all under one roof. PBT EU collaborates with worldwide renowned technology partners across distribution and system integration projects. Headquartered in Sofia, Bulgaria, with a global outreach including centres outside of the country where sales, support, manufacturing, and R&D operations take place.


OOONA.Net Ltd. ( develops professional management and production tools for the media localization industry. Our high-quality software addresses any subtitling, voiceover, dubbing or captioning need, while modular pay-as-you-go pricing allows users to select the features they require. Our technology is trusted by thousands of users in over 100 countries around the world.

Contacts for further information

Newsmedia support: David Kirk, Stylus Media Communications
+44 (0)1342 311983 |

PBT EU: Ivanka Vassileva, CEO
+359 884 83 93 53 |

PBT EU Ltd. 14 Av Ivan Rilski Str., Sofia 1606, Bulgaria
+359 884 83 93 53 | |
Twitter: @PBT_EU | Facebook: PBTEU

OOONA: Shlomi Harari, Global Account Manager
+972 732-688126 |

OOONA.Net Ltd, Hata’asiya St 4, Tel Aviv, Israel
+972 732-688126 | |
Twitter: @Ooona13 | Facebook:



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